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It's only a guess, but is Buell to take up flat track?

It recently made this announcement:

Buell Motorcycle Company recently announced its intent to bring an off-road motorcycle to market, specifically designed for closed-course competition.

"We've told our dealers about our plans to bring an off-road, closed-course competition motorcycle to market within the next two years," said Chairman and Chief Technical Officer Erik Buell. "This will allow Buell dealers the time needed to make plans to meet the needs of this new market and customer.

"Harley-Davidson and Buell are highly committed to broadening the range of products we offer and reaching out to new groups of customers," said Buell President and Chief Operating Officer Jon Flickinger. "We're always looking at new market opportunities, but this one is particularly exciting.

"No details about the new Buell motorcycle have been released."

Now the reason we suggest flat track is that it's an All-American sport which for decades was dominated by Harley-Davidson and its big V-twins. There would still be a fair bit of corporate knowledge on this sport and it's one they could realistically enter and 'own'.

Still we could be way off beam - only time will tell.

See http://www.flattrack.com/

 

 

Published : Thursday, 15 March 2007
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