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Company boss attributes results to three key pillars: continued restructuring, an improvement in the US economy, and enduring appeal of H-D products

Harley-Davidson’s first quarter profit in 2012 has jumped by 44 percent, well ahead of market – ie Wall Street – expectations.

As a result, Harley-Davidson shares have already gone to a 52-week peak, the highest mark since September, 2007.

"In the U.S., while we are proud of our market share gains in recent years, we believe there is a lot of room yet to run on the industry's road to recovery," Keith Wandell, Harley's chairman, president and chief executive, said.

Wandell attributed Harley-Davidson’s recent gains to an improvement in the US economy, ongoing restructuring – which in total will cost it upwards of $500 million –and the enduring appeal of its products.

A well as increased demand at home, Harley-Davidson expects to increase its total exports to around 250,000 units in 2012.

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Published : Friday, 27 April 2012
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